July 8 | Analytics Immersive
Join us on Wednesday, July 8th at 6:00 PM for an intensive workshop on using analytics to grow your business.
Hosted by C'EST DU LUXE, the luxury lifestyle research and marketing group, this workshop takes you through the cornerstones of Google Analytics.
In this workshop, we will highlight the importance of a clever and compelling digital strategy today. Learn to answer questions about what campaigns are driving revenue and which markets you should launch in next.
Navigate the platform through the lens of a real business, taking you through how to track, evaluate performance, and draw insights to grow your business. Our expert-led workshop will lead you through thoughtful exercises to establish parameters around your business’ operations, define success, discover how other brands are using Google Analytics, and start uncovering insights to drive your business forward.
- Understand who is on your website, how they are arriving at your website, what they do when they get there, and what impact it's having on your business
- Identify the metrics that matter to your business and how to measure these in Google Analytics
- Create and import custom segments to analyze your business from different perspectives
- Find out which marketing campaigns and pages on your website create the most business value
- Learn the basics of tracking goals, campaigns, conversions, and events
- Learn how to export, share, automate and trigger reports
Call-in details and workshop materials will be emailed leading up to the event.
We encourage you to submit questions before the workshop, you can do this by emailing firstname.lastname@example.org.