Apr 9 | Search Engine Optimization (SEO)

Apr 9 | Search Engine Optimization (SEO)

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Thursday, April 9, 2020

2:00 PM – 5:00 PM EST

Online Workshop

This immersive training teaches you the foundation of Search Engine Optimization (SEO).

About the Training

All websites are not created equal. Implementing a powerful search strategy improves the visibility of a website in search results and increases traffic to your website from people searching and browsing the web. 

See your site in a whole new light laying out new and authentic ways for people to discover your brand.

  • Understand how search engines review your website and prioritize its content

  • Develop a search strategy based on your business and revenue goals

  • Research and develop a keyword strategy, mapping keywords along your customer journey

  • Discover useful resources and tools to unlock your site’s search potential

  • Walk away with a list of next steps to improve to your website


About the Instructor

Leyda Hernandez is the founder and CEO of C’EST DU LUXE, a luxury lifestyle-focused research, marketing, and digital PR firm based in New York. She's also an adjunct professor, teaching marketing and luxury at New York University, the Fashion Institute of Technology, and LIM College. Leyda gives keynotes and speaks at conferences around the world on trends and the future of the luxury market. In 2017, she was recognized by Forbes’ 30 Under 30 list, and her work has been quoted and featured in media outlets around the globe including Forbes, TIME, Inc., 7 Entertainment Paris, New York 1, and Yahoo Finance. www.leydahernandez.com


About the History In The Making training series

History In The Making is a limited-time online training series hosted by C’EST DU LUXE and spoiled Media. As we find ourselves in the midst of a historic moment, businesses, organizations, and individuals are forced to transform quickly. This series is meant to boost your skill and knowledge around four crucial digital competencies to ensure success in this moment and beyond.

  • Google Analytics
  • Search Engine Optimization (SEO)
  • Social Media Advertising
  • Workflows for a Digital Organization

We invite you to collaborate, connect, and work on your businesses through a series of guided presentations and exercises. For more information on the History In The Making series, visit https://www.eventbrite.com/o/cest-du-luxe-17092105044