The Best Luxury Branding Books Every Luxury Professional Has in Their Library
The business of luxury takes grace, tenacity - and wisdom.
An industry cloaked in mystery and desire, luxury has become a global playground for companies of all sizes, disciplines, and cultures.
It's a space ripe with opportunity for all the different dimensions in which we approach the art of living and the things and experiences we value throughout our lives.
The global luxury goods market will increase by an impressive 36% over the next five years, taking the market from US$285.1 billion in 2020 to US$388 billion in 2025.
Our education in the space should rival its magnitude.
The Best Luxury Branding Books for Luxury Professionals
Written by luxury executives, renowned experts, and university professors, these luxury branding books are some of the world's most-recommended reads on the business of luxury.
From strategy to history, we outlined what to expect from each book on our list.
by Jean-Noël Kapferer, Vincent Bastien
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands is an industry-standard.
It sits on the bookshelf of every luxury professional.
It's the quintessential luxury bible for people who think, market and strategize luxury products.
It's a foundational text and used in many universities.
An essential almanac on luxury branding, it's a great way to introduce yourself to the world of luxury and the distinctions within it - luxury, fashion, and premium.
The book includes inspiring examples of how to shape and define a luxury brand; in many ways, it goes against the traditional laws of marketing.
It introduces the 24 anti-laws of marketing, which turn traditional marketing on its head.
It outlines how to approach a luxury strategy with laws like, 'Keep non-enthusiasts out.", "The presumed price should always seem higher than the actual price." and "Do not pander to your customers' wishes."
It's exceptionally written if you come from a different industry or discipline of marketing and have quite a bit of unlearning to do.
by M. Ricca, R. Robins
This book offers real-depth and insight into true haute luxury.
With an emphasis on craftsmanship and a culture of excellence, it presents the fundamentals of luxury and brand perception.
A luxury brand's reputation rests on how well they stay within the parameters of how we define true luxury.
The book keeps your brain active, offering several models and frameworks to help you understand, brainstorm, and clarify your positioning.
A who-what-when-how model demonstrates that true luxury embodies the extremes of craftsmanship, focus, history, and rarity.
It's a great business book to reference back to or pick up when you need inspiration with real-life anecdotes and enlightening interviews from luxury leaders of diverse backgrounds.
by Elizabeth Currid-Halkett
This book is the result of extensive analytical research into changes in trends across the upper middle class and social mobility.
With a strong narrative and comprehensive analysis, it's a dive into the culture of capital in contemporary society.
It's a clever look at the underlying motivations and influences that drive the global luxury economy.
The book includes huge data tables that occupy a considerable part of the book, allowing you also to view and analyze the data.
It's the best luxury branding book for research and insights, transforming painstaking research into easy-to-follow epiphanies.
It takes a considerably unbiased, no-judgment approach in analyzing the dynamics, social values, and behaviors heightened in affluent circles, including how social-economic status shapes life stages like motherhood.
It is an excellent macro look at wealth behavior and its changing philosophy from material goods to social behaviors as indicators of wealth.
For executives and big-picture thinkers whose work in luxury can benefit from having a macro view of things.
by Mark Tungate
Luxury brands are masters of storytelling, and this book details the inspiring and energetic history of beauty.
A fantastic product of storytelling, it's evocative and inspiring as it takes you through the rags-to-riches stories of many of the famous founders behind today's most iconic beauty brands.
Its incredible stories offer a lot of thought-provoking insight on how to sell a feeling, craft credibility, and forever change social convention.
There's a lot to learn from the explosive entrepreneurial rise and the imaginative business strategies behind the iconic brands that have shaped our views on beauty, Elizabeth Arden, Estée Lauder, and Helena Rubinstein, to name a few.
With relevant examples of ingenuity and cunning business aptitude, it's a fantastic read for entrepreneurs and creatives energized about creating a legendary brand.