Insights + Ideas

Personal Essay Style: Glamping in Moab, Utah / self care tourism is on the rise

By C'EST DU LUXE

After traveling two weeks out of every month, I couldn't remember the last time I had a routine of any sort. Now, I was moving across the country, from Seattle to New York, with a burning need to both disconnect and reconnect to the people close to me. This feeling of detachment to any home inspired my mother and me to turn the event into a nine-day moving road trip across the country.

The truth is that in my life, opportunities to connect with my mom and disconnect from modern society were few and far between. It was the ultimate luxury, and we treated it as such. Glamping blends the escapism of camping with the glamorous accommodations of a 21st-century hotel. Several days in, after spending the afternoon exploring the Delicate Arch, we started on a new adventure to Under Canvas, a 40-acre glamping dessert retreat nine miles outside of Moab, Utah.

Today, opting out is just as valid a form of self-care as an afternoon at the spa, and glamping is the perfect answer to opt out fabulously.  Wellness retreats have grown in popularity. Public opinion around health has shifted in recent years, and today, the majority of Americans recognize vacation retreats as an opportunity to heal physically and mentally (Statista).

Glamping is a competitive alternative to the traditional hotel experience.  For a traveler searching for a way to disconnect from the modern world in a way that feels effortless and personal, glamping is a refreshing alternative. In 2015, Americans spent $202.2 billion on wellness tourism alone, making up more than 35 percent of the global market (Global Wellness Institute). No longer a mere indulgence, but a lifestyle, the growing discovery, and exploration of wellness lifestyles opens us up to new possibilities. 

 

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Personal Essay Style: Glamping in Moab, Utah / Luxury Experience

By C'EST DU LUXE

A stillness you can't believe...

Let's start with the lobby. At Under Canvas Moab, a massive tipi houses a spacious and beautifully decorated lounge with perfectly curated pieces that bring the beauty of the landscape outside indoors.  A fire pit in the center of the room provides a welcoming ambiance for guests coming in from an evening walk through the crisp desert air. A dangling chandelier frames dramatic canyons and towering plateaus just out of reach that it makes you forget what you were even there to do - check-in. 

In the evening, guests sit around an open bonfire and roast complimentary marshmallows and smores, each sharing stories of their travels, chronicling where they’d just been and where they are headed next. 

We all need somewhere we can escape to, getting away from it all. A luxury retreat isn't just beautiful accommodations; it offers the experience of a different reality and finally, breathe easy.

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the rise of alternative hotels

By C'EST DU LUXE

The cost of glamping

For the luxury of sleeping under the stars, premium tents with shared bathrooms start at $200 per night. An upgraded experience that includes a large suite with an adjacent tipi, a private ensuite bathroom, and possibly the greatest feature of all time, a freestanding bathtub, will cost you only $500 a night. It’s outdoor and ‘get back in touch with nature’ appeal also make it an incredibly convenient choice for those searching for pet-friendly accommodations. 

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Asia leading highest growth in travel retail

By C'EST DU LUXE

Let's take a look at the numbers: Travel retail is projected to be an $85 billion industry come 2020 (Coresight Research). In 2016, approximately six percent of all luxury shopping took place in airports, with Asia leading the highest growth. With airports receiving a cut of duty-free revenue, terminals have a vested interest in the growth and development of their services and shopping offerings. 

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How luxury brands and VIP services are shaping the airport travel experience

By C'EST DU LUXE

Airports are the new shopping malls

A traditional global retail strategy meant a personalized approach to each market, but what happens when the same person travels through markets, without belonging to any single one?

As department stores continue to decline, a new contender comes to the forefront. As the kings of convenience and novelty, the future of luxury shopping today is tied to the future of airport retail.

Favorite airport brands are luxury

Among airport favorites are Louis Vuitton, Chanel, Cartier, and Gucci. And as Millennials, the largest generation of adults today, continue to prioritize convenience and access-over-ownership business models like Uber and Airbnb, it's not about what you buy but how.

Regardless of your shopping preferences, airports are an experience we all share and it's an invaluable opportunity.

VIP Service at the airports

In London, Heathrow’s VIP service which includes a private entrance and lounge, dedicated security, and of course, personal shopping offerings attract time-constricted and affluent shoppers who on average spend more than $3,400.

Enjoy Your Layover

Shopping requires you to have one crucial ingredient - time, something you'll find yourself with plenty of between layovers and delays.

58% of people browse the shops just because they have time to kill and, of course, that is good news for the retailers because it is likely to stimulate sales. (Mintel)

In the future, you will be choosing your flight connections based on the shopping options available during your layover. And why shouldn't you?

Airports are flooding with indulgent shoppers, business travelers and vacationers with particular tastes to unique items and local brands, making goods not available back home, a luxury in and of itself.

So, ladies and gentlemen, the Captain has turned on the Fasten Seat Belt sign. Sit back, relax, and enjoy the transformation.

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Luxury Shopping on the rise as the future of travel retail to be $85 Billion by 2020

By C'EST DU LUXE

Turn Your Attention To The Terminal

Regardless of your reason for being on the road, life on the go means purchases on the go. The truth is, we are all traveling more. Rising international travel and culturally fluid shoppers find themselves in a similar position to my own, dining on Giordano's deep dish pizza in Chicago, vintage shopping for tulle skirts in Helsinki and souvenir shopping for a nice bottle of white vinegar outside of Zurich. 

Airports Are the New Luxury Shopping Malls

Highly educated, affluent and active travelers influence major purchasing decisions at home, for their businesses, and social circles. Major international hubs have an advantage here. A study by the Ronald Reagan Airport in Washington D.C. found that its travelers were three times more likely to shop at Saks Fifth Avenue in New York than the average adult in the area. 

Airports in London, Bangkok, and Dubai attract shoppers seeking both convenient connections and exclusive luxury goods. Are retailers ready to meet their customers at the same level of cultural and geographic fluidity of the shoppers they wish to cater to?

The future of travel retail? How does $85 billion sound?

Let's take a look at the numbers: Travel retail is projected to be an $85 billion industry come 2020 (Coresight Research). In 2016, approximately six percent of all luxury shopping took place in airports, with Asia leading the highest growth. With airports receiving a cut of duty-free revenue, terminals have a vested interest in the growth and development of their services and shopping offerings. 

Major Airports in the US investing in shopping

In the United States, major airport hubs are coming on board. In October, New York Governor, Andrew M. Cuomo announced plans to direct a historic $13 billion in redevelopment funds to John F. Kennedy Airport alone.

Highly educated, affluent and active travelers influence major purchasing decisions at home, for their businesses, and social circles. Major international hubs have an advantage here. A study by the Ronald Reagan Airport in Washington D.C. found that its travelers were three times more likely to shop at Saks Fifth Avenue in New York than the average adult in the area. 

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